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Description:
The original design of the New Body Alliance logo was a sketch of a man in the same orientation as the current logo. A hand drawn figure with hand drawn text gave the logo a very organic yet unfinished look. Jared and I felt the New Body Alliance group had the potential to be recognized in the future as an industry leading company, and the only way to do that is to appear as professional as possible from the get go. We vectorized the logo, changed the proportions around, cropped the logo, and added text. The text is bold and strong, emphasizing the company's promotion of health and fitness. The five dots are designed to conceptualize 'Alliance.'
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NEW BODY ALLIANCE
Status:
Client work
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