Peippo

by • Uploaded: May. 28 '07

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Description: Concept for Financial consultant
Status: Nothing set
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Thomas May. 29 '07

Don't really convinced by this freebie font (Amerika?). I think you should try to change it to Amerika Sans first (don't really think that the serif issue is the good idea...) or drop it... Why don't try Clarendon, Georgia or Eidetic? I think you have to rework the balance between Peippo and Consult too. Don't really know if having a different font for Peippo and Consult is a good idea. May be just using bold contrast with the same font would be more effective... About the mark, why don't you try to chunk your circle with a P? I also think your gradient should be smoother... The transition between deep red and gold is too marked... Why don't you try to invert light red with deep red? I have also remarked that there is 3 P's in Peippo...May be creating a mark with a capital P, 2 p and a c as exponent could be a way to explore... Good luck!

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brandsimplicity May. 29 '07

Hey Thomas,thanks for the tips.It looks like this client has gone in a different direction.

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