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Now that is one cracking concept!

it took me a second to see. Awesome!

Clever!

Such a great concept! I wonder if you could simplify it a bit. Try the bulldozer in solid black without the holding shape, and let the horse be negative space. Awesome idea.

i ike it very much! Clever! But im agree with lumavine.

^^ I third that idea. Great one.

Great concept. The name sounds a lil odd to me. Maybe the stallion construction...but i c that it is client work...:) just a thought.

Great idea! Agree with the above!

Masterpiece!

Awesome, great concept mate!

This is so great!

wow. so clever!

It's a really smart and perfect work! Genius! Well done!

Thanks for the comments mates. And about the comments, we made the bulldozer thingy a bit detailed and same outline style because we want people should stuck in the view of bulldozer for a while. :) They only want to see the horse after reading the text. :) This will work a bit differently. Thanks again all :)

I actually saw the horse first. It's a great concept but I also wonder about the shapes in block colour as opposed to lines...

Yes I saw the graphic as a double horse head, and only later did I see the backhoe. I think the changes I suggested would have exactly the effect you describe, making the backhoe more visible first and then horse appears in the negative space only after a closer look.

Great design! Only a matter of time till it finds its way into logo collection books

I hope you keep it as is. If the logo ever needs to be teeny, you can then make the backhoe solid black as an alternate.

Saw the horse first, but not the bull dozer until you mentioned it. Great work.

saw the bulldozer first, but not the horse until you mentioned it. Great work.

That's what makes this logo so great! I saw a Horse first,then saw the Bull Dozer. Winner winner chicken dinner. Still would like to see the above mentioned comments tried.

Just think it needs to be more SOLID!

^ Yeah line weight might be bit 'delicate' for the construction industry.

Brilliant..

yeah, would be great to see a solid bulldozer/ negative space horse! brilliant concept!

I agree, brilliant!

Wow, brilliant!

Thank you all for your comments and support. I've tried all versions like you suggested. But i didn't feel this perfect from any of that variations. Felt like something is missing in those. So I think this should go better like this. Once again, i really appreciate all those who had criticized and suggested the changes.
Feel free to check our website for more works: www.bransense.com

Wow!!!

The way you managed to mix these two elements is awesome.

sweet!