Everflow

by • Uploaded: Sep. 24 '13 - Gallerized: Sep. '13

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Description: chosen concept for 'Everflow', a company that solves labor law conflicts between employees and small companies. "arbeidsrecht" is a dutch word for labor law.
As seen on: Colin Tierney Design
Status: Work in progress
Viewed: 8563
Tags: typography lettering logotype custom
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Hayes Image Sep. 24 '13

I actually prefer this version, the other had more energy (emphasis on 'flow') but this fits a lot better in a corporate/legal setting.

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ColinTierney Sep. 24 '13

i'm with ya josh. the client and i both agreed that this word mark was better suited for their business. i think i let myself run free with the other concept. sometimes this will happen unconsciously when i provide my clients with more than one option.

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Hayes Image Sep. 24 '13

'sometimes this will happen unconsciously when i provide my clients with more than one option.'

I hear ya.

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cream5 Sep. 26 '13

Nice work. Bit too informal and different for a law firm but different is good, it'll standout among the boring 10000 other law firm identities. there are some awful ones out there.

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ColinTierney Sep. 26 '13

abi, bingo! informal was actually used within the client brief as something they were looking for instead of using a serif typeface like most of their competitors do.

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brammoolenaar Sep. 26 '13

Did you disconnect the 'f' and 'l' on purpose? That was the first thing I noticed. This logo is stylish, yet still bold. It will definitely stand out. Good job!

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ColinTierney Sep. 26 '13

bram, i did. without the break, i was afraid the ligature would have made the 'fl' look like an 'H'. thanks for your comment.

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brammoolenaar Sep. 26 '13

You're right, that doesn't work at all. I just thought, what if you connected the 'r' and 'l'? Sorry if you already tried that, just thinking out loud. :P

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ColinTierney Sep. 27 '13

thanks, bram. i'm pretty happy with the way it is now.

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