Description:
Logo for Anglers Insight Marketing tournament scoring system. Instead of holding live fish on the boat until the end of the day they are immediately recorded and released. This process is environmentally friendly and returns the fish unharmed. The mark was designed to convey the caring approach of a hand holding a fish while returning it back to the lake.
(Alternative version with solid palm)
Status:
Client work
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Great use of negative space. As soon as you see the hand, it's like woah!
ReplyI think I like this one better than the other one. The filled in hand connects with the fingers more. Really great work!
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