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A young, dynamic, entrepreneurial venture by founder director and architect Suresh Manikonda in the upmarket locality of Hyderabad is what he called Archism. The identity designed for Archism brings together the core elements of architecture elementary for a strong foundation:
1. Square, which is symbolic of Earth. Square also represents stability and thus a solid foundation. This is where the basic structure of a yantra comes from and temples are constructed on this basic principle.
2. The four cardinal directions open to the sacred centre like in a mandala
3. The five elements, each representing: earth, fire, air, water & ether or the five organs of knowledge i.e. touch, taste, smell, sound and vision.
4. The light and the dark shade of the blue represented day and night. The logotype, Futura (a typeface well known for its geometric proportions) modified slightly letting the alphabets go from light to bold (L-R) to emphasize letters S & M in the symbol which are the initials of the proprietor, who has also coined the word ‘archism’.
As seen on:
http://archism.in
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Client work
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