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I think you nailed it :)

agree^

Thanks Ameen and Mike. Appreciate the feedback.

Love the mark. I think the scale/proportion between both elements could be more balanced.

Thanks for the feedback gareth. I did wonder about the scaling of both elements and played around. I'll revisit that and try some tweaking. I'll post any poss improvements.

Updated Image mark scale. Think it looks more balanced now? I think so. Thanks for suggestion Gareth!

Client likes black/white version - Do you think it is too plain?

Thanks for the comment Lefty!

Updated colour scheme.

Fantastic!

Thanks Lumavine.

Nice concept!I think the kerning could be improved, especially between P/O and O/Z

Thanks for the feedback Dan. I've been through the kerning a few times when I did this project. It's a weird one with the big 'O' on this font. I think the kerning is good now personally, but interested to hear other feedback.

No worries Herbert, i know what you mean. the big 'O' in the type is a tricky one especially when it falls between a P & Z. I still love the concept! sorry to nit-pick :)

Dan - it's a bit of an optical illusion. The space between the E and P is quite a bit wider than the P and O / O and Z. It doesn't look it at this scale but it is. I think that's where the trained eye comes in.

The logo is a great optical illusion as well!

Love the depth, idea, execution. Awesome brand!

nice job, jacob.

great stuff, mate!

Thanks for the comments

Great to see this in the gallery Jacob!

love it, especially with color

Thanks dan and raitg

Nice one, I like the colours.

Thanks Oski