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Description:
A popular shopping center needed a new visual identity, starting with the logo and ranging to a complete wayfinding system. The design brief described the desired feel to be like a signet ring, an established, exclusive brand.
We wanted to maintain a connection with the old logo design. I removed all that was superfluous – four squares remained. I added a fifth with the monogram centrally on top of them. With white letters against a black background it sports an appearance of a top fashion brand label. The customized lettering resembles famous brands like Gucci or Coco Chanel.
Status:
Client work
Viewed:
1768
Tags:
colour
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color
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monogram
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simple
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