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Description: I have a brother who�s a professional bodybuilder and a personal trainer. One day he suggested me the idea of importing dietary supplements from the States and sell them in Paraguay. In case you haven�t lived in Paraguay in the last few years, it�s very hard to get that kind of products there. So I decided to invest a little money I had and created Pesoca (Pesoca = Slang for bodybuilder in spanish). If you ever spent enough time on a Gym and/or around bodybuilders you will know this people live on a world of discipline that can only be compared to those in the army. They diet 11.5 months a year. The first part of their diet consist on gaining weight, this is usually reffer as �the loading� stage. Once they hit their plateau they start the second part of their diet which consist on losing the fat they gained on the loading stage. They do accomplish with a totally different diet and totally different dietary supplements. The second part ends the day of the competition, and after that, they start the cycle once more, year after year. The whole concept behind the PESOCA Logo is that endless gaining and then losing process, hence the difference of weight between the characters.
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