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I'm coming in extremely late on this conversation, and I didn't bother to read all the Lucent-comparison nonsense. Even if it does look like it, so what? Anymore in logos, there's not many logos that DON'T look like ANYTHING else out there. **The strength in this logo is how unexpected it is. You hear a name like three-sixty and you expect some super clean thick/thin circle. (that would, I might add, look like COUNTLESS logos out there, not just one) You don't expect to see scribbles like this. This makes it twice as effective and really speaks to the kind of process that a creative company does (and should) go through, starting out on paper and not just jumping straight to a computer (like all those %2499 logo places out there....).**If they love it and you love it and I certainly love it, then WELL DONE SIR (or ma'am)! Keep up the good work! Definitely going in my favorites. **And that's MY two cents...or maybe more like five or six....
Replywell put sir. Thank you very much. You did a great job putting my thoughts into words.
Replyits not my style :)
ReplyHi! I'm Brazilian and I don't know this Lucent logo... *I liked! %3D)
ReplyWhat came first? The Chicken or the Egg?**http://physics.uwyo.edu/misc/GradsByGrads/gradpics/HelixNeb.jpg*http://www.circulocreativo.com.mx/*http://www.heatherjmoore.com/wp-content/desilogo.jpg*http://www.zacharys.com/**This is an example of what a strong mark can do, despite all the comparisons, if you really make a deep research you can find more examples of logos that includes circles or scribbles on them, what matters is the fact that it reach its goal.**Who cares!**I really like this one!!
Replythanks borinagge, but the only similar mark is the Design Center logo, which, in my opinion, isn't that great.
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