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Type is very close to being unreadable.

You got that right.

Nice color palette.

I like the improvements, however this is bugging me. It feels and looks more like a registration mark especially since you have the colors and cross-hairs in the mark. I just do not get the symbolism of cinema with this one.**Maybe if you tried the same icon break up but in a reel shape?!?

@admarcbart: The target represents the media audience which can be far more targeted than other media. The quadrants represent the circling countdown leader in front of the film.**Can't use reels or sprockets as the media network is fully digital and quite resistant to analog film icons.**Regardless, I don't think this is THE solution either.

Why present something you do not fully support then? :)

Well heck, I'd have to take off 2 thirds of my showcase if that were my criteria %3B-)**Plus the response sometimes validates feelings and sometimes surprises as we all know.

very interesting work... I did not expect to see something like this ) I think its good!

nice mark! colors and simple shapes work wery well!

@gthobbs, I got to agree with admarcbart, I don't understand why you would incorporate the %22circling countdown leader in front of the film%22, an element related to analog films, into the logo if the client is %22quite resistant to analog film icons.%22 Unless the client is confused about saying that and means something else?

@ onesummer: Good clarification. Being a %22digital%22 cinema network, the client is resistant to analog reels and sprocket type imagery since no film is involved. But versions of the countdown leader is often used in front of today's digital files.

I love to look at this!

Thanks for the comments.

%22But versions of the countdown leader is often used in front of today's digital files.%22**okay, didn't realize that. guess I don't start paying attention until the movie's opening scene starts! I blame all the commercials they now play at movies for it!

@ onesummer: The countdown still isn't something you as the viewer would see in theatre but as this is a media company (the folks that put the ads in front of the movies) it's something that they and their ad clients see during production.

I swear I've seen this logo before.... At any rate you could do something with a time stamp on the film.

The light and the triangle shapes remind me of the beams of light in the theatre. I guess they have lots of money to be printing this in color all the time . . ? Beautiful colors, though.

...and it don't make me thing of Target

correction....and it doesn't make me %22think%22 of Target. OK I'll put the vodka down now....

@sun: in these days of digital or at least straight to plate printing, 4c just doesn't present the cost barriers it once did. Plus we're a %24300 million per year media company...that helps :-) This was not the final logo. The final was 4 color as well though.**Thanks O!

works for me... good job :)

Thanks revolve!