The Leaven for Humanae Vitae

by • Uploaded: Dec. 27 '11 - Gallerized: Jan. '17

Float

Description: Client chose the 2nd option but with a more bold version of the text like the 1st option. I went with custom text, bringing together the slab with the rounded treatment from the mark. Finalized project, click below for the full portfolio presentation.
As seen on: Behance
Status: Client work
Viewed: 10621
Tags: lettering • typography • • love
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Lets Discuss

lumavine Dec. 28 '11

Thanks so much lefty! I would love any other feedback about this direction. Is it a step in the right direction compared to the previous version? %3Ca href%3D%22http://logopond.com/gallery/detail/155115%22%3EPrevious version here%3C/a%3E

lumavine Dec. 28 '11

*Updated* I would love some more feedback! :)

logoboom Dec. 28 '11

Looks great. Kerning could use just a bit of tweaking. Squint at it and you'll see the AV are hanging out there by themselves a bit. Tough because of the letter shapes. Nice!

lumavine Dec. 29 '11

Great feedback logoboom! I have been having some kerning struggles, like you said, it is a challenging combination of letter forms! I will update this soon. Thanks!

lumavine Jan. 05 '12

*Updated* Is the kerning getting there? Thanks for your help!

logomotive Jan. 05 '12

%5E I agree tough combination. Especially L E A. AVEN looks good. Have you tried a more vertical (typeface) approach!

lumavine Jan. 05 '12

I originally had a different type treatment:*http://logopond.com/gallery/detail/155115*The client liked this concept, but also liked the boldness of the text in another concept:*http://logopond.com/gallery/detail/154254*So I did some custom lettering to bring that quality to this look. I could make the lettering taller, but I didn't want the text block to exceed the 'body' of the mark.

lumavine Jan. 05 '12

Updated again. I tweaked the kerning a bit more. Also I made the text slightly taller, thanks for the suggestion! Any other thoughts, or is this pretty much there?

Type and Signs Jan. 05 '12

so emotional ... like your work !!

lumavine Jan. 06 '12

Updated once again. Thanks Type and Signs!

ColinTierney Jan. 06 '12

i think you're getting there, if you don't already have it.

Vergad Jan. 07 '12

The mark is spot on - well done mate

lumavine Jan. 07 '12

Great thanks! I updated it a bit just now.

ColinTierney Jan. 07 '12

what if you brought down 'the' a click or two? that space between the L and E makes it appear to be floating just a bit.

lumavine Jan. 07 '12

Good thought Colin. I see what you mean. I will try it out, thanks!

lumavine Jan. 07 '12

Yea I think that works better, thanks! *Updated*

ColinTierney Jan. 07 '12

there you go. i think you're good now.

lumavine Jan. 10 '12

Thanks for the vote of confidence Colin! I updated it a bit, just making the text a slight bit looser. Hopefully it is there now!

galogo Jan. 11 '12

Nice luma!!

lumavine Jan. 12 '12

Thanks a bunch galogo!!

milou Feb. 23 '12

Congrats on approval Luma, logo looks great on their website! Did you also do that icons? they are consistent with your work :)

lumavine Feb. 23 '12

Thanks Milou! Yea, I did the icon set to match the branding scheme, and now am working on business cards, letterhead, etc. It is great to see it all coming together, and looking great! Thanks for your support!

lumavine Aug. 17 '12

Just published the portfolio presentation for this piece with process sketches and applications. Enjoy: http://www.behance.net/gallery/The-Leaven-for-Humanae-Vitae/2661159