IncLever

by • Uploaded: Jun. 17 '13

Float

Description: Another concept for IncLever. The client suggested to incorporate the icon into the text and to emphasize the pivot point of the lever. All custom lettering to match. This concept was inspired by: • i monogram • / Forward slash representing the code and web aspects of what they do • A rising trend on a graph • A pull lever in the on position
Status: Unused proposal
Viewed: 1773
Tags: • graph • growth • illusion
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ClimaxDesigns Jun. 28 '13

i think this font choice is the most interesting of the ones like this

lumavine Jul. 02 '13

Thanks! I tried to make the lever have a pivot base and then model all the rest of the letters on that solution. I was thinking of a giant lever that you would pull in a factory to start some huge machine. This one didn't seem elegant enough for the client. Another concept coming soon. :)

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