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Logo comps for a multi-city Nike race/event focused on the much-needed increase of playgrounds and athletic venues for inner city children.
These comps were executed under the inspiration of "adding the nike essence - a spirited passion for play and sports" to abstractions of youth and resting primarily on the term remix in relationship to a persona.
Let Me Play - Nike's signature community effort - is part of Nike's long-term commitment giving access to the benefits of sport to all young people. Nike believes that sport is a catalyst for positive change in young people and the communities in which they live. Through innovative programs and partnerships, Nike strives to give a voice to young people through sport.
Typefaces: BigEd-Sr (upper and lowercase intermixed), American Type Corporation. Supporting Typeface: Menu (Condensed, Medium, and Extended), AAA Fonts.
2007.
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