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Logo comps for a multi-city Nike race/event focused on the much-needed increase of playgrounds and athletic venues for inner city children.
These comps were executed under the inspiration of "Turn it Off, Turn it On!" and a play on the word "play" as it relates to our passive, vicarious, and media centric society. It turns "play" on its head and regressing the term to earlier days of enjoying the outdoors.
Let Me Play - Nike's signature community effort - is part of Nike's long-term commitment giving access to the benefits of sport to all young people. Nike believes that sport is a catalyst for positive change in young people and the communities in which they live. Through innovative programs and partnerships, Nike strives to give a voice to young people through sport.Typefaces: BigEd-Sr (upper and lowercase intermixed), American Type Corporation. Supporting Typeface: Menu (Condensed, Medium, and Extended), AAA Fonts.2007.
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