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This design came together in about an hour, we were really proud of this work. You can see the caviar tins at our website.
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Client work
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I really like it for the mark itself, color, idea and layout.**I see a few 'thinkabouts' though: *1. I guess the star means 'quality' or somethign similar? My first impression was, that I asked myself 'if there was any seastar delivering caviar?' I know, thats stupid, but it was in fact my ad hoc impression.*2. The letter 'R' is a bit disturbing with its long leg. it dragging the eye too much. I'd suggest either making more space (moving 'caviar' down a bit) or using just a simple 'R' without a long leg.**
Replywatermarker, thanks for the comments. Yes, I agree with the font issues, this was completed about 7 years ago and I would make a number of changes to the type today. I like the idea of providing more leading between the two words. Thanks!
Replynice mark, seems we all agree the type could be finessed a bit more. the mark is nice, like the negative space.
Replylovely type font , and lovely monogram as well
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