10 Yard Lime

by • Uploaded: Jul. 08 '13

Float

Description: Academic Work, Fictional business. Design Brief: Business is a downtown sports bar known for it's lime infused beer and large televisions. Target audience is men, ages 21-40.
Status: Student work
Viewed: 4083
Tags: mark • combination • typeface • Kabel
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Lets Discuss

Sam Stephen Jul. 08 '13

I'm looking for critique so if you have any suggestions please let me know! Thanks :)

samdemastrie Jul. 08 '13

Interesting look. Initially I had a little bit of difficulty because the lime shapes below the type almost looked like letterforms. I would recommend simplifying that area to match the aesthetic of the football shape above the type so it's easier to read. Also, the drippiness, I would probably contain that to the lime area or the type, not both. Probably keep it off the type so it's easier to read.