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This is awesome! Love the mark! Added it to my favorites.

Clever one. The negative space plays tricks on your eyes. As soon as I saw the books, you had me sold.

Love the use of the negative space. Nice work. Very memorable.

I'm with admarcbart, very memorable. I love this one, great work!!

brilliant... once you get past the books.. theres a star!!!... no.. really.. very well done Thurmon.

Spot on!

Gotta say I didn't see what everyone was raving about at first. Thought it was just a star ... reminding me of something that has been done before ... perhaps an old Holiday Inn logo or something?**Then I saw the books. Very clever, Thurmon. Very clever.

I recognized that the star was made up of books before I even read the name of the logo. Great execution - one to be proud of.

Yeah, it's nice when the name designs the mark for you. Not often you get one of those handed to you. The red color came about because the same company owned BookStop and that logo was a red stop sign and they wanted some similarity between the two chains. But you'll only see it here, unfortunately the bookstore chain was bought out by Barnes %26 Nobel and the mark is no longer being used.

%5E pity*