Brainiacs

by • Uploaded: Feb. 18 '10

Float

Description: Same organization that created "Wood" cluster is preparing few more clusters with a goal of the regional development. This one aims for ICT experts from all the different fields. Since we agreed that all clusters have to share some visual elements we decided to keep typography and the structure/position of the tag line. Mark is inspired by two elements: mind maps and dandelions.
As seen on: www.brainiacs.hr
Status: Client work
Viewed: 4327
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Lets Discuss

Lecart Mar. 06 '10

Just had the feeling the type is a bit heavy for the mark, but i like it.

Type08 Mar. 06 '10

Thanks Lecart! The point was to achieve some kind of balance with the previously developed identity for the 'Wood Cluster' (the same organization is behind both of the and we are preparing 2 more clusters of similar kind) so we wanted to do the visual balance that will make those look like the sub brands (same size and style of type, same size of the mark, same positioning, same type and tag line treatment, etc)...

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