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Description: Joshua VanBuskirk, DC of Farmington, New Mexico, reached out to us after seeing the work we did for Orlando Chiropractic. Dr. Josh was transforming his chiropractic clinic and was in need of a new name, brand identity, and website. STARTING POINT: At the start, we were involved with every aspect of the creation of Muscle Works, even the name. During a thorough interview process we discovered his practice is a mix of sports medicine and chiropractic therapies. His unique blend of treatments, which was hard to describe by his patients, and his belief of not leaning to heavy on the word “chiropractor” was the driving force for all the creative work we produced. WE DELIVERED: Since we were starting with a clean slate, we created a clever and bold logo that shows a person doing a push up and also appears as the letter “M”. We designed and developed a customized WordPress site with an overall theme of “Get Moving” and imagery that focuses on movement and living a vibrant lifestyle. Lastly, we produced and printed customized business cards, and designed a collateral package of letterhead and envelopes.
As seen on: Voyage
Status: Client work
Viewed: 530
Tags: • new mexico • brand • logo
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