JETS

by • Uploaded: Sep. 21 '10

37d2f9d96c447914540a9c33916feefe.png

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Description: Need your opinion on this one, guys..
As seen on: www.wizemark.com
Status: Client work
Viewed: 2533
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Lets Discuss

mfrank Sep. 21 '10

is this an update to the font for your transport express logo?

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wizemark Sep. 21 '10

Yep. Sort of. It%60s a complicated situation with their board and marketing team..in short, they have decided not to use any kind of a symbol yet only logotype :( . What you think about this approach?

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mfrank Sep. 21 '10

That's unfortunate. That mark was great and this type could not have been more perfect for it. On topic, this looks nicely done.

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wizemark Sep. 21 '10

It is unfortunate, ye.. but what you can do except to do what they want you to do and move on. Thanks, Matt. Appreciate your comments.

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ebrown Sep. 21 '10

J-E-T-S JETS JETS JETS. I'm a Giants fan though sorry.

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AlexWende Sep. 22 '10

I like the typography flows very nice, maybe you saw it already or it was intentional but the kerning between J%3EE and T%3ES could be a little tighter. It falls apart at the moment and the ET connection emphase this fact.

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AlexWende Sep. 22 '10

%22complicated situation with their board and marketing team%22 ha... have the same situation at the moment, they want to go also with a type only solution... :)

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wizemark Sep. 23 '10

Alex, the kerning is the main reason why i%60ve uploaded this. Wasn%60t sure about it. One time it looks just perfect, next time i see what you said. I%60ve tried to reduce it just a bit, but when size is reduced it%60s obvious that is wrong.. so, still not sure.. Thanks, tho. Eddie 2.

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wizemark Sep. 23 '10

Still looking out for some opinions on kerning here.. :)

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AlexWende Sep. 23 '10

Not sure if it's helpful for you but I do print my stuff sometimes. One Version on black one on white BG and turn them upside down to check the kerning/negative/positive space :)

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dotted i Sep. 28 '10

the kerning following the 'J' and preceding the 'S' should be tightened up a bit. The bottom of the 'S' will fit nicely under the crossbar of the 'T', and the 'J' should come in just slightly. I know that they all seem evenly spaced (technically), but the eye is playing funky tricks because of the ligature you created. Hope that helps.

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dotted i Sep. 28 '10

Oh yeah...what Alex said lol

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wizemark Oct. 05 '10

Update.**It is helpful, Alex. I%60ve been doing similar without the print tho. Thanks, both.

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