Description:
This was a student project for a USF entrepreneurship club with the worst name imaginable. Haha. At the time, they were using a clipart lightbulb as their logo. After doing a little research, I found that most other college entrepreneurship clubs were ALSO using clipart lightbulbs as their logos.
My challenge was to make the logo say "entrepreneurship" in a unique way. After a bit of brainstorming, I came up with the image of a little kid making his first few bucks at a lemonade stand. The result is this concept that approaches entrepreneurship with fresh eyes and a sense of humor.
The good news is that the club seems to have gotten rid of its lightbulb logo. The bad news is that it has been replaced with plain Verdana text or this logo, depending where you look.
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Student work
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