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"Herzstück" is a german advertising agency.
"Herzstück" is a german word. herz=heart, stück=exemplar or piece.
In german colloquial language it means: The best piece or the essential part of something.
In the same way it describes a point/switch on line of rails, that forces the "right" direction.
The Office of "Herzstück" is in a railroad station.
The Logo was composed out of two parts. The Heart and the stylised form of a point/switch.
I know... its hard to understand in english ^^
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