Forma Humana(TM)

by • Uploaded: Jul. 21 '09

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Description: This is branding for a new affordable specialty brand of shampoos, conditioners, lotions and soaps. The name means "the human form" in Spanish and the brand carries the tagline "Touched by Nature(TM)". I felt along with the client that an integration of a human form with a nature element would fit nicely.
Status: Client work
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Robtaylor Jul. 22 '09

Hi. I've had a look at all your designs and the graphic looks great. I think the human element stands out a lot more than the nature element. If the water drop was blue it would look more like nature, or if the water drop was a leaf it would work with the green (or maybe a brighter green). Nice font. Keep up the good work. Just had an idea - what about the human form hugging a the water drop or leaf? Also i think the tag line really needs to be with the logo at all times.

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bartodell Jul. 22 '09

Rob... I am sorry I have to disagree with you here. Your comments are appreciated but not necessarily accurate with the brand the client and I feel has been created. The tag line marks are being completed now, however this final mark will not appear with it every time. Thanks again.

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firebrand Jul. 22 '09

You've done some really nice work for this client, Bart.

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bartodell Jul. 22 '09

Thanks Roy! I feel that way as well. I can not wait to start on the packaging designs for all of this if it all works out right.

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