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love the concept and illustration.*type is ok

I like this one very much. But theres one concern, to build an approriate corporate identity for this one it's necessary to print everything in black and that's pretty expensive...*But if it's done like that it's a great and unique identity, I think.

very cool ....and strong**am i being stupid ... but why is printing one colour expensive ?

Of course you're not stupid. : )*I just thought black replacing the white paper might cause a lot of ink usage thus might get expensive. Am I being stupid?

Yeah, I'm being stupid, I just thought of a book I know which has white letters on black paper, which was very expensive. And I immediately thought of that, but of course there are more possibilities than printing every single paper completely in black.

heheheh ... screen printing ahhhh gotcha... :) hehehh out here a dot of black costs the same as a sheet of printed black...

i -love- this logo, the font is questionable, but i like it and the apples are beautiful.

I would third the above comments. Great logo, the font choice leave much to be desired. Strong start!

thanks for the comments when i was developing this had the same issues and client INSISTED it be white on black... ANd smae comments on the font as well!!!

@kaimere, damn, i'm jealous.*@bayhaus: Well, in that case, nothing to complain about, really nice!

Wonderful, poetic. Just light in the darkness, perfect.

I think this would look just as good reversed out...I have no problem with the 1 color.

Doesnt look as strong reversed out it loses the hint of light shining on the black apples.