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I think I'm the odd guy out but I like this one best. I think there is more branding potential here. The divisions in the design make it possible to communicate variety and choice. You could even use the mark itself to impress size, shape, color etc in other collaterals. I really like this!

Impodster, i'm with you on this one. I totally agree. What I had in mind with this is to use the segments on a coaster, letterhead, packaging or business card combined with rustic stylised photography of individual kettles. Oh well, pity the client didn't realise the potential that we saw in this one.*Thanks for the feedback.

Ah, too bad. Sadly, the way it often goes. Good one for your book. Use the concept for another client - it could play well in a variety of products

That's cool man, I like that!