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like it. great start.

Nice, evil Ritz.

Ritz are evil. They're all like %22go ahead and have one%22. And I'm all like %22no way cuz I can't stop eating you%22. And they are like %22no it's ok I'll help%22. And I'm like %22ok I'll try%22. And then before you know it, I've eaten all 4 sleeves.

%5E lol

lol**Il buono che ti incattivisce means (more or less): The good that makes you bad! Like, ritz it's all good and tasty, but makes you do bad stuff, you know, eating the whole pack, hiding the snack from your friends, that kind of thing. :)**You can see the whole campaign here: http://www.carolrivello.com/portfolio (last piece in my portfolio) Maybe that will help understand the logo better.**Cheers,**Carol.