Castrol GTX Sludge City (concept)

by • Uploaded: Dec. 16 '11

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Description: This was a concept presented during meetings with Castrol to launch an interactive promotion based on their "sludge protection" product claims. Circa 2008.
Status: Unused proposal
Viewed: 4802
Tags: racing • lockup • 3D • sans serif
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qyper Dec. 16 '11

like it %3B) good job

edadams Dec. 16 '11

Thanks! I thought the client would have gone for it, but they went with a much tamer concept.

edadams Dec. 16 '11

Thanks very much! It has way more gradient and texture than I'd do for a corporate branding, but for a finite promotion, this would have worked well. I had a good time putting this together - sometimes all-night pitch preparations can be enjoyable!

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