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Type used here is a little on the thin side, and its delicate nature clashes somewhat with the boldness of the logomark. Great logomark, by the way. Also, you're using two different styles of type. And, the type at the bottom is too small in proportion to the mark and the 'Jill Nagle' text%3B won't shrink well, for one thing. Don't know if it's a WIP or not, but you may want to take a look at those elements. Good luck with it.
ReplyNope.. that's the final. The client liked it :) The mix font was because i wanted to incorporate an element of %22writing%22, hence the typewriter font. I adjusted the proportion for display on logopond only. You can check the right one here: http://www.copywritingetc.com
ReplyThe one in use is more effective, I think. More legible, and with the animation it ties the difference in type use to the mark. Don't think this one is as successful%3B I'd love to see that one here rather than this one. Nice animation work, btw.
ReplyYeah, i like the animation too. It was done by the web designer who did the site. Maybe i'll swap it back to the original one, let see how it goes.
ReplyAnd, it's not just the animation that helps%3B the perspective change increases the size of all type used. It looks a bit more balanced than this one as a result.
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