HomeCrew

by • Uploaded: Aug. 24 '07

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Description: Designed for a company that provides landscaping, lawn care and outdoor cleaning services.
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Status: Client work
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sdijock Aug. 26 '07

At first glance I really liked this logo. But after reading your description of what the company actually does it feels like a dissconnect to me now. First of all it looks like a house at night time, even though you have the sun rays behind it. Second, it just doesn't convey landscaping, lawn care or outdoors to me. Even the color choice in general doesn't convey any of those things. At least throw some green in there to hint at a lawn, and maybe some trees too.

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ghorsman Aug. 30 '07

Good points, jock. The %22house at night%22 illusion is probably due to the fact that the windows are white. I didn't want to do a typical stylized house (so overdone), so I added those details. I avoided adding details (lawn, trees, though they don't do trees) to make the logo simpler and easy to read at small sizes. Plus, the black logo is there to support the %22Crew%22 theme of the company name, like the graphics on road construction signs. Plus it translates a lot better to black and white.

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