Leading New Direction

by • Uploaded: Nov. 11 '08

716614eb9d6f64e159a5a5923ccc3c62.png

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Description: 3 branches of an airport focusing their work and ideas in 1 direction. WIP concept #1.
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itsgareth Nov. 12 '08

Have you tried the mark all in gold?

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gyui Nov. 12 '08

no i haven't, but i can see how all the colors can be distracting. This airport authority has 3 airports under it's umbrella, each with their branding color. so i tried to include the 3 airports, and the authority's colors. The arrow pointing up is the authority's arrow. **But i will try it in 1 color, thanks for the thoughts itsgareth:)

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THEArtistT Dec. 07 '08

I think it is fabulous. Ties in with everything it needs to. I don't care for %22Leading New Direction%22. It reads weird. But that is the client, not you. It begs for %22in a%22 to be dropped in.

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gyui Dec. 07 '08

@ sebastiany - thanks, i love your portfolio, wish I had your custom type skills**@ TheArtistT - thanks for the comment. yup, the %22leading new direction%22 is all client, what can you do?:P

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sebastiany Dec. 09 '08

Just a mather of practice, but in the beggining is really frustrating. **But remember that even am I that do most of the custom typeface you saw in our poortf%F3lio, here we are a team of 4 designers and 2 design students. And working as a team realy helps.

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janzabransky May. 04 '09

This is briliant, was it choosen by client?

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gyui May. 04 '09

unfortunately no, I wish I could show what they chose, they sent me the file and I immediately deleted it out of shock. %0D*%0D*Thanks for the float and comment Jan! :)

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muse7 Sep. 09 '09

bummer, but it's a great effective mark. Sounds like it was design by committee in the end or frankensteining. Either means trouble.

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