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It's a clever idea, but a logo with the word 'target' in the wordmark and a red target as the mark is to close to TARGET's brand in my opinion. Just my two cents. %3B-)

I appreciate all cents, even if it is just 2 cents. Thanks! The company's name is Write on Target, so I can't really change that. But I see your point, it is right on target. I'm not sure if I should abandon the target symbol all together just because of the store Target? It is the most recognizable symbol for the word target. Anyone have any thoughts?

It is too close to Target's (the store) brand, looks good though

I hear ya about the company name. Does the target have to be red?

or even give the target a few more rings and change the color of each ring. Maybe even make each ring out from the center a lighter shade of the previous ring. Make cents?

Thanks Werthless. This suggestion is useful... not worthless. I will try those tips out. Thanks again.

Maybe you should pick another typeface that does better express the %22writing%22.*A serif, or even a script.