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Just fyi, the name is out there already:*http://logopond.com/gallery/detail/48958

yes I know that, thanks for the heads up %3D)

%5E I think this idea with magnyfiing glass is unique. I like it. I would like to see better execution of mark, I think more details on shape of mag. glass would help.

Agree with Jan. Nice concept but execution needs more work. Also, not sure a all caps sans is good font choice (lack of warmness and friendship, wine related).

I agree with you both but unfortunatelly i don't have the time to mature this random ideas that pop into my head maybe when i take some vacations in october i'll give it a boost.**Thanks for caring, it's nice to see that true designers care about the visual sickness Vignelli talks about! %3D)