Float
(Floaters:
1 )
Description:
Personal logo, incorporating initials J, C and N.
As seen on:
jcnicholls.com
Status:
Client work
Viewed:
1676
Tags:
mark
•
brand
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simple
•
clean
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Lets Discuss
%22The question I have is: when an icon is based on type - should the type match it?%22**I this scenario, I'm going to say yes...the bottom version is the most relevant.
ReplyI don't think the type-based mark necessarily should match the type. Both type and mark are expressive elements, and by restricting them to be the same you are basically cutting the expressiveness of your logo in half. All three samples have different feeling to them, and I would say that the third one is the least appropriate for a logo designer. But it is self-consistent. But doesn't work. So there you go.**What's the typeface in first two by the way? Looks like Avenir, but it's not.
ReplyThe font is Gotham.. thanks for the comments.. Good points. Appreciate it!
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