FORM AND FUNCTION

by • Uploaded: Dec. 28 '08

88465d67775eeba71d08ead9bd6325a3.png

Add to Pad (In 3 Pad s )

Description: real estate firm
Status: Nothing set
Viewed: 2315
Share:  

Lets Discuss

nido Dec. 28 '08

not bad... level the two sticky out bits of the white F in line with the shorter one... then drop the lower sticky out bit some little so the black is the same length as the white...**...?

Reply
jpambrosi Dec. 28 '08

thanks nido, what do you think about this one?

Reply
Kode Dec. 28 '08

Am I missing something, I mean I see the two %22Fs%22 and the use of negative space but is there anything else, anything related to %22Real State%22 or something to make the mark memorable?

Reply
epsilon Dec. 28 '08

Woa .. this mark is _really_ good. **If you haven't tried it, try reducing the width of the vertical black bar a bit .. ?*

Reply
jpambrosi Dec. 30 '08

thanks guys...Im workin in your suggestions...

Reply
THEArtistT Dec. 30 '08

This is the best you've done so far. I'm diggin it now.

Reply
epsilon Dec. 30 '08

I just noticed FontFont logo - **!http://www.fontfactory.com/images/fontfont_logo.gif!**Not quite the same idea, but kind of close.

Reply
THEArtistT Dec. 30 '08

That isn't a surprise really. But I think your logo is working great as is and won't compete with FontFont's logo. Especially if you keep the fatter F and don't add another color to illustrate the white space (keep it one color).

Reply
jpambrosi Dec. 31 '08

I%B4m not sure about reducing the vertical bar, what do you think epsilon?...*I think the FontFont logo is not a problem because I%B4m not in the US...

Reply
epsilon Jan. 03 '09

The mark - I like it as is. The type - I liked the version with %26 a bit better.

Reply
epsilon Jan. 10 '09

Is the font stretched horizontally ? **I think you are almost there. The hardest part is behind you - you have a great and very simple mark and all you need to tackle is a typesetting and perhaps a color treatment.**For what it's worth, I think the best option for the type was %22this%22:http://logopond.com/gallery/detail/48385 and the only other thing I would try and see is to use a lighter type weight for the %26 symbol.

Reply

Please login/signup to make a comment, registration is easy