Sourcing Factory 1a

by • Uploaded: Jul. 31 '09 - Gallerized: Jul. '09

a7d726ef4f8f7b891c86c983956a4718.png

Add to Pad (In 32 Pad s )

Description: Sourcing Factory, a company that enables small to large companies and organizations to buy like procurement professionals: by creating a competitive market where suppliers compete for specific bids in a transparent and easy way that delivers the best value. This identity will be published in Logolounge 6 and Logoliscious (formerly The Mini Book of Great Logos)
Status: Client work
Viewed: 8674
Share:  

Lets Discuss

Type08 Jul. 31 '09

This one... There might be a way to even pull out the S letter here but then again it might be too much! JMO...

Reply
logoholik Jul. 31 '09

Yes, the %22s%22 is there, but needs more work. It'll be something close to this after all :)

Reply
OcularInk Jul. 31 '09

Ah, I just saw the S in the negative space. Very cool. I say leave it as it is. It's one of those sweet %22ah hah%22 moments.

Reply
gyui Jul. 31 '09

I was actually looking at the %22S%22 made by the gears. If the darker areas where flipped, then a %22S%22 made by the gears is there. The %22S%22 in the negative space is sweet. AH HAH!

Reply
OcularInk Jul. 31 '09

You know what, you could cut out the top left portion of the bottom gear and the bottom right portion of the top gear to further reveal the S in the negative space. And I'm referring to the sections of the gears that fall on top of the negative space. Have you tried that? Does it make sense?

Reply
logoholik Jul. 31 '09

Ah, you guys! Good feedback. It made me develop it further. A better looking %22s%22 i hope. And a hint of a %24 sign there too :)

Reply
gyui Jul. 31 '09

Nice update logoholik. Little thing I see, the type is not quite aligned left it seems.

Reply
logoholik Jul. 31 '09

%5E good call. Fixed.

Reply
OcularInk Jul. 31 '09

Nice job on the update, bud.

Reply
Type08 Jul. 31 '09

Yep, it works! You just had to put it in the 'second gear'! :)

Reply
rudy hurtado Jul. 31 '09

This is Fantastic!! how do I spot a good design? when I wish I've done it, great job.

Reply
relate Jul. 31 '09

I like where you're going with this. Unfortunately, I think the negative space 's' won't happen unless you make the whitish-blue gradient more white than blue. Then, you can't really see it as a pair of gears working together, can you? I recommend making the gears themselves into an 's' shape.%0D*%0D*If I were you -- and I'm not, so please regard this as only my perspective -- I would make the area where the two gears visually join more of a union, and make the whitish gradient on the gear itself help to fade the area where the 's' shape should not go. To help cut out the 's' shape, that is. %0D*%0D*Bottom-left (southwest) area of the bottom gear: white-blue gradient. Top-right (northeast) area of the top gear: white-blue gradient. Top left area of the bottom gear: darker blue, no gradient. Bottom left area of the top gear: no gradient. See where I'm going with this?%0D*%0D*Exceptionally long post. Hope you understand where I'm coming from on this. Take care, and good luck with it.

Reply
relate Jul. 31 '09

%5B%5BIn other words, the gear shape should portray the 's' and not the negative space, imo.%5D%5D

Reply
logoholik Jul. 31 '09

I am satisfied with the last update. Eventually, will play with colors together with client if it gets green light at the end. Thank you again people! Cheers.

Reply
relate Jul. 31 '09

You're welcome! So glad to help. Take care. :D

Reply
chirp Jul. 31 '09

The S is especially easy to see at a smaller size. I love this! Great job solving the puzzle.

Reply
lboi Jul. 31 '09

Very effective! Great work as always Bojan :-) The S really stands out!

Reply
mabu Aug. 01 '09

That's sweet dude.

Reply
OcularInk Aug. 01 '09

Personally, I think an S shape made form gears wouldn't be nearly as effective. This is far more clever and memorable.

Reply
tiko1232 Aug. 03 '09

Very nice Bojan :)

Reply
fudiodesign Aug. 05 '09

amazing play with the colors...good job Bojan...as always %3B)

Reply
grafixidea Aug. 21 '09

logoholik, all your designs are great

Reply
logoholik Aug. 27 '09

Happy to hear something like that! I am not feeling the same tho, they can always be better :) but, again, it feels nice to hear such support from this wonderful community. Cheers!

Reply
designabot Sep. 22 '09

not bad at all Bojan %3B )

Reply
logoholik Feb. 24 '10

This identity also found it's way to be published in Logoliscious! http://www.crescenthillbooks.com/submityourwork.shtml Cheers!

Reply

Please login/signup to make a comment, registration is easy