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International brand of automotive products
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Perhaps you can explain the concept? How does a red swoosh represent the company name?
ReplyThis was a brand developed for an automotive products company, maily focused on the Tire industry. The colour scheme was developed to seperate the line from it's competitors. As the product labels tend to be printed in a fashion that doesn't support high detail, we kept the logo very simple. Perhaps not the most innovative icon, yet the business practices behind the design have helped this product line become the top seller in it's category.
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