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The challenge was to create a communication where the whole connotation of HIV+ can be turned around into something more relatable and inclusive in the society and not to see people suffering from HIV+/AIDS as outcast. The concept HIVE is driven from the sound of HIV+ it self (sounds like spelling HIVE). The Idea was to educate people that ‘We are a community/ Hive of people where every individual is a contributing factor. Also the brief is for Avantha Foundation’s ART Centre, where the people believe in nurturing a better future for people infected by HIV. Where the individual contribution of each member is respected and his self-esteem reinforced while also helping him/her take care of his health.
Status:
Unused proposal
Viewed:
930
Tags:
Hope
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HIVE
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HIV +
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