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Description:
This is a logo I am currently working on for a client. Pinebridge Partners is a financial company that just merged with another company and are looking to refresh their image.
Their last logo consisted of a very detailed illustration of a bridge. They wanted to explore ideas using a bridge. The second one has a negative space that forms a bridge below the abstract pine trees. The serif typeface is light weight and has mixture of a classic and mechanical feel that is crisp. Thinking a financial company wants to be clean and sharp.
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Nothing set
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finance
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financial
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trees
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This one looks much better to me, and makes more sense Pine-bridge.*Nice mark.
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