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Brilliant concept using the neg space but it took me a while to make out the guy.

Ha ha, brilliant! Somebody call the emergency services! :)

Very clever use of negative space dude, That guy's having a blast in the pool :)

HAHAHA!!! Brilliant Nido!

I had the same problem as firebrand. This might be one of those concepts that is, perhaps, %22too clever%22. Climax also makes a valid point. Even so, dude, there is some brilliant thinking behind your concept. :-)

This is nice - nido, very clever and funny :))) Do you maybe think to add some kind of water circles around his legs or arms...hmmm...wondering how will that look like ? **

thanks guys:).. this has been through a few stages.. the ripples, reflections in the water %26 even a rubber duck.. in the end.. i felt that at its simplest form it was best... id also thought about the 'drowning' too... but in the end we decided that the knees showing up front was enough to say he wasnt.

I still think it looks like a guy drowning.

can't say if this logo is a SWIMMER - although the idea is

Wicked!

thanks guys... %0D*%0D*@smartinup... yeah, 'force' is a good word %3B)

Love the idea! Wonderful. Not too fond of the type tho.

NIDO -----man u r Creating u as Really NEEDo...OOOOOOOOOOOOOOoo !!!%0D*just awesome !!

Siyabonga!...

Was this chosen in the end, Nav?

no... never heard from them again... drought?

Dude, that's awesome...