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awesome!

Very cool. Why is M that way though ?

well just looked too wide of a letter as a double hump, so i just played with it and sorta liked it visually with the m like this. it also repeats the r shape reversed much like the reverse arcs in the i's.

just noticed this. great concept! i think the type is too heavy and takes away from the hidden glasses. Even though they are to be discreet, i think this a more complimentary typeface will put this over the top! This is a remarkable logo which can be taken to the next level with some more experimenting with different typefaces that will compliment the hidden mark, not compete with it.

thanks so much for the positive feed back from all! will most def play around more with the concept.

That's a nice result!