Home

To be honest, I actually read it as \"loud Load\". I put it together quickly afterwards but, I didn\'t instantly read cloud. Any body else agree?

I don\'t agree... because the first thing you see is the cloud image so the mind completes the wording, thanks for your honestly but i think is more important for any mind or brain recognizing the image than occupying time and effort reading, the typography is just working to complete the message not to function as the unique element to sending the message.

I\'m just telling you what my unbiased opinion was. If the typography is not important and you want the viewer to just focus on the image why not remove it and put more focus on the gears?

I kind of agree with Revotype.

I have to say, I immediately read Cloud.

The darker color in the type helps too. I read CLOUD. However, the whole thing, with the column of type looks like a mushroom cloud. I\'d be far more worried about that.

I think if you eliminate the connection of the C and D in cloud it might help read even better. Like small white breaks in the cloud.