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Description:
The field is full of charms and likewise of things that have been lost. Things we do not live. The smell of the plants right after the rain, I greet the bakery known you whole life, talk with whom you sold the tomatoes and avocados as you like, not too ripe or too green. We have forgotten the nice job the shopkeeper who always advises us how to choose the freshest, aesthetically and textures not value fruits, market exhibitions on logs ultimately has lost the value of craft shopping.
The Problem
In large retails always offer the freshest and best quality, however the surrounding urban context on consumers has created an image
cold mistrust that some freshness.
Develop "La Despensa" a visual identity that evokes the field and back to the barn we the people, conveys the freshness of crops through simple shapes, simple posters showing our products at its most pure and natural. A warm organic visual identity that became our warehouses in an office
tangible in rural Colombia.
As seen on:
sazky
Status:
Client work
Viewed:
1432
Tags:
vegetables
•
fruit
•
éxito
•
la despensa
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