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Description:
My client, and good friend, had just set up a squash coaching company. For the logo, I took inspiration from the amount of terrible logos that already exist of a man hitting a ball and I promised myself I would not go down that dark road. But I did obviously want to use some squash elements. So after much thought, I decided on using the red line of the court and the ball. The line provided recognisable colour, and also a movement indicator for the ball. When the line moves over the word dynamic, I made the ball bounce like it was being hit off the court wall, but also I wanted to hint at the cardiovascular nature of the game of squash.
As seen on:
a tiny mind
Status:
Client work
Viewed:
2047
Tags:
dynamic
•
ball
•
squash
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nice one !
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