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sime

simon lee

Hello and welcome.

I am primarily an Urban Designer with a background in Architecture. My ideas about design however do extend beyond this highly specialized work and In order to understand my approach to graphic design; it is perhaps useful to have some insight into my philosophical approach to Urban and Architectural based design.
My 'design style' draws much from the thinking around deconstructionism and the styles of high-tec and deconstructivism, but which is then also counter-balanced using contrasting rustic and vernacular textures, elements and scales - like for example, a stone wall. These are common threads that run through all of my design work.

I therefore set about trying to reflect on and filter in some of these qualities - these key Architectural and Urban design principles in my graphics work; particularly in the geometry which is clean but playful ...yet slightly 'edgy', breaking down the elements and distilling their 'raw essence' whilst also attempting to maintain a degree of legibility, balance and conveying a certain mathematical energy.

Happy to take on ideas and critiques.

Contact me if you like my work and would like to commission me.

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