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Love the overall simplicity and little details like the hook on the 'S'. Really caught my eye among other busier logos.

So elegance lines!

Like this )

Me too

Love the quality of the line and simplicity.

... on the hook

very like:)

so good, it has a %22quiet%22 feel to it, very appropriate for fishing, congratz

I guess the S is a hook right? its a bit difficult to see

Hook, fish shapes in the frame, center rule echoing the still surface of the water - Really a lot in such minimal execution! Great work!

very nice!!!! classy!

I love how deceptively understated this is. The fishing references are subtle and nicely integrated. The fish hook really works as a J, and I love how you've integrated the fish shapes into the frame. Very clever!

very simple. very good!