Studio Creek Concept

by • Uploaded: Jul. 13 '07

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Description: This is a concept logo for my small web design company that I'd like some feedback on. The tag line is "Grow your business" so I am after something that elicits feelings of growth and is also fresh and clean looking. I was using a frog in my original identity and a lot of people liked that... but I would always get some customers asking me "so why the frog?" and I thought a leaf might be more appropriate... Feedback would be greatly appreciated.
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Lets Discuss

cobaltcow Jul. 14 '07

i'm agreeing both of the above - the frog has more character than a leaf, and i think the pale blue at the top of 'creek' would get lost on white. I think keeping the green going through would keep the consistency.

Thomas Jul. 14 '07

Nice. You have a good starting work but I think you should improve the type, working with it to make it your own. This logo has potential but, even if I'm a great fan of helvetica neue, this is not enough to create a brand identity...

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