Float
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Description:
Client came to me needing a complete design and branding refresh. Their original logo looked too much like Marlboro's logo. I kept the bold feel of the original design but gave it a clever twist.
Since right angles are key to sound structures and are part of contracting, I incorporated three right triangles to form the negative space "M" for Morton.
Status:
Client work
Viewed:
694
Tags:
gray
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red
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bold
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negative space
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