The Wilford Movement

by • Uploaded: May. 28 '13

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Description: Identity for The Wilford Movement. Wanted to make the W and M one item, with the leg of the W fading down. Originally utilized negative space with an arrow pointing upward in the W, however client decided on having the arrow more prominent in the wording.
As seen on: The Wilford Movement
Status: Client work
Viewed: 1329
Tags: fitness improvement white space arrow
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