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Description:
Jones Mitchell is a boutique family law firm, practicing exclusively in family and matrimonial law. Their work predominantly involves effecting property settlements for separated spouses, working with parents in relation to disputes concerning their children, and resolving child support issues.
Commissioned to design a more modern incarnation of their current logo, I have tried to focus on producing a mark that honours the bones of their existing logo whilst also creating a mark that represented the sensitive nature of matrimonial law.
The firm is a specialist in what it does and has the experience to help resolve complex disputes. I have tried to tackle this through visual form whilst trying not to be too literal, but more from an abstract angle using geometric shapes and their symbolic references - all the while, trying to capture an overall professional, trusting and modern looking identity.
Click on the behance link below to see the presentation and mark rationale
As seen on:
VERG
Status:
Work in progress
Viewed:
3911
Tags:
law
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octagon
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design agency
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matt vergotis
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so special Matt ... amazing play with atmosphere and light !
Replythanks mate. really appreciate your comment. my client really liked my Benchmark Houston logo which is why i have revisited this style again.
ReplyImpressive logo, very good job.
ReplyThank you Zem! i'm quite fond of this one because of the story behind it.
Replygreat mark though...I'm just wondering how it looks like on the white background....love it!
Replygreat mark though...I'm just wondering how it looks like on the white background....love it!
ReplyThank you Hanuman. You can check out the presentation on my website which shows you the logo presented on white. just click on the "as seen on: VERG" link
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